Using social media effectively

Earlier this month a call was made for Pixies to cancel their scheduled concert in apartheid Israel. You can read the letter here.

An innovative campaign has been launched today encouraging the use of social media to pressure Pixies to cancel their concert. See full details here and spread the word!

Tweeting @ the pixies

In addition to the band’s official @PIXIES Twitter Account, several band members have their own Twitter accounts. These include lead singer Black Francis (http://twitter.com/MrBlackFrancis), drummer Dave Lovering (http://twitter.com/DavidLovering), guitarist Joey Santiago (http://twitter.com/JoeySantiago), and the Breeders (http://twitter.com/thebreeders) which is bassist Kim Deal’s other band. When you send a tweet that includes @PIXIES, @MrBlackFrancis, etc. then your message will be visible to the account holder. The more messages sent “@” these people, the more attention will be paid to them.

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